SEO services help your business grow
When it comes to search engine optimization, there are a few things you need to know.
1. Your rank in Google is directly correlated with how much traffic your website gets2. Your rank in Google depends on a number of things3. The most important thing you can do to grow your business online is not what you would expectWhat is the difference between SEO and Digital Marketing?
Marketing involves the promotion of your business (or product... or anything!) so that more people know about it.
You may offer a service that knocks your competition out of the park, and maybe even undercuts their prices. But you may wonder why you're struggling to connect with customers.
People need your service, and you can do it better than anyone else.
The problem lies in the fact that you may not be adequately promoting your business.
Related to this issue is the fact that your competition may be completely blowing you away with their own marketing, effectively drowning you out.
How does SEO grow my business?If you don't want to rely on word-of-mouth referrals for the rest of your life, you're going to need to get your brand in front of the people who need your service.
Digital marketing is insanely useful for getting this done for at least three reasons:
1. With traditional marketing you have no idea who precisely is going to be looking at your ads, your content, or your free samples.
With digital marketing you can target precisely the audience you want to.
In fact you can even create a look-alike audience in order to target an audience that looks just like your best customers!
2. You cannot track the effectiveness of a billboard ad. You just post it, and then you pray.
You can do better.
When you put up a digital ad—or even if you just put up a piece of content on your website—you have access to amazing analytics that tell you when people look at your content, how they engage with it, where they are accessing it from, and so much more.
Advanced tracking means digital advertising and branding absolutely destroys traditional marketing.
3. Finally, you can put up and cancel ads in no time when they are on the internet.
If some campaign tanks after two days (and it will happen—which is why you need to split test) then you need to fix it, try something different, or just cancel it entirely.
There's no point wasting money.
For these reasons and many more, digital marketing is so much more powerful than traditional marketing, and marketing is how you grow your business.
How does search engine optimization factor into growing your business then?
Search engines are how people find your online content.
When someone needs something, they search for it online.
At least 45% of those people will click on the very first organic option they see (as opposed to the first ad).
Almost nobody clicks on the second page of results.
The long and short of it is that if your business is not at or near the top of the results for your specific keywords (which depend on your industry, and require some serious keyword research to figure out properly), then the vast majority of searchers will never find your business.
Optimization is not a one-time task, but it always has long-term benefitMoz constantly reports on changes to Google's algorithms here. Things are changing.
If you're looking for help with SEO, whether that's a plan, or you want done for you SEO, True Marketing will help you gain the competitive edge you need to bring in more customers and build your business today.
